A show home with a new development of prestige properties in St Ives.
The Client Brief:
The client had completed the development in August 2018. Early in 2019 they changed estate agents and Hops and Camellias were contacted by ‘Country and Waterside prestige’ to create this show home in number 5. The brief was to style the home to depict the area and not the typical chrome glass and leather show homes you see everywhere. Time was tight and in three weeks Elaine Skinner had turned the project around and have everything fully installed.
Elaine carefully analysed the market to ensure it appealed to audiences and decided on a quintessential coastal feel that would photograph really well. The views were incredible, but she didn’t want the stereotype turquoise and white schemes that frequent St Ives properties.
She also proposed that the show home was upgraded at this point to include the level of furnishings at a luxury holiday let would insist on. This was based on her years of experience of what to specify for this market, to ensure each property is unique with a boutique feel. This enables the estate agents to market the furnishings as the package to the selling price. It also allows the buyer to quickly get it either marketed with a luxury holiday letting Company or get in and use the house themselves.
Elaine has also devised a package to complete the property with the remaining furnishings it would need. With Elaine’s experience in this market, the buyers know from the outset what everything would cost, what revenue it could achieve and exactly what return they can get on their investment.
The property sold within three weeks of Elaine completing the installation. She is now quickly producing another in the development. The proof is in the pudding as they say!
“We engaged Elaine’s services on behalf of a client whose property development had not got the desired traction in the market for sale. Since Elaine’s fabulous job of designing and furnishing one of the properties ready for occupation and to holiday let we have now sold 3 properties in the following 3 weeks. I could not recommend Elaine highly enough as her vision and attention to detail was just what we needed” Martin Mills, Country & Waterside Prestige Estate Agents
Fixtures, Furnishing and Equipment
Turn Key Finish